Over the past decade I have been focusing on connecting startups with the world's largest corporations. In my current role I am leading SAP.iO Foundry in Tel-Aviv, which is part of SAP global network of top-tier startup programs.


Before joining SAP I have led Deloitte Technology Scouting Services in Israel, where I have supported large multinational companies in engaging with Israeli startups, scout for collaboration, investments or acquisitions, define open innovation strategy, form new partnerships and build their innovation or R&D centers.

Before Deloitte I spent 11 years at IBM, while in my last role I have led IBM Israel's Startup & Developer Ecosystem team, and was responsible for IBM's first startup accelerator in the world ("Alpha Zone"). I have an MBA from Tel Aviv University and B.Sc. in Software Engineering.

  • Open innovation

  • Startup advisory

  • Corporate innovation

  • Strategy & business planning

  • Leading global partnerships

  • People management

  • Technology Scouting

  • Sales and marketing

  • Public speaking and professional blog writing

Director, SAP.iO Foundry Tel-Aviv
​2020 - present


  • SAP.iO Foundries are SAP’s global network of top-tier startup programs that enable startups to build innovative software that delivers value for SAP customers.

  • Through the SAP.iO Foundries, SAP provides promising startups with access to curated mentorship, SAP APIs, SAP technologies, and opportunities for exposure to SAP customers.

  • SAP.iO Foundries are operational today in leading ecosystems including Berlin, New York City, Paris, San Francisco, and Tel Aviv.

Director, Head of Technology Scouting Services
Deloitte Israel

​2017 - 2020

  • My mission was to support large multinationals in their journey to engage with the Israeli startup ecosystem, from the first visit, strategy and operation planning, and up until establishing their innovation or R&D centers, labs, or performing investments and acquisitions.

  • Frequent forms of engagement will include: Technology scouting for product collaboration, scouting for investment or acquisition, executing proof of concept (PoC) projects, forming new partnerships with ecosystem players, large scale projects of opening innovation or R&D centers, and corporate innovation consultancy.

Head of Startup & Developer Ecosystem
Leader of IBM Alpha Zone Accelerator
IBM Israel

​2015 - 2017

  • Managing a team of Sales, Tech Experts, Business Development, Marketing and Program Managers, with a mission to build and execute the relationships between IBM and key Israeli startups and ISVs.

  • Responsible for IBM Alpha Zone Accelerator - The first IBM accelerator in the world.

  • Leading IBM relationships with the Israeli VCs, Angels, OCS, Communities, Accelerators, Incubators and local ecosystem.

  • Lead IBM cooperation with the Israeli academic institutions.

  • Responsible for the development of IBM Israel developers' community; Setting meetups, Hackathons, Challenges and large community events.

Global Alliance & Business Development
IBM Israel

​2012 - 2015

  • Building and executing the relationships between IBM and the large Israeli based Telecom, Energy and Utilities companies.

  • International sales & business development. Yearly revenue of ~50M$.

  • Evaluate and develop a new generation of partners for IBM.

Head of Sales & Business Operations
IBM Israel

​2010 - 2012

  • Setting the group work plans. Yearly revenue of ~80M$.

  • Owner of the solution design process.

  • Highly involved in leading complex and large deals.

  • Ongoing analysis and reporting of signing, revenue and profit.

  • Management of employees' utilization, deployment, and expertise.

Bid Manager
IBM Israel

​2006 - 2010


  • Leading teams within IBM process of delivering large and complex proposals.

  • Expert in IBM business solution design process and procedures.

  • Linking between IBM internal functions (Sales, technical experts, legal, quality assurance, pricing, etc.) during solution design process

  • English - Fluent

  • Hebrew – Fluent

Tel Aviv University, Israel

2011 - 2013, MBA; Technology, Entrepreneurship and Innovation, In Dean's List

Shenkar College of Engineering, Israel

2004 - 2008, Bachelor's Degree, Software Engineering

Deloitte University

2018, Deloitte facilitation excellence program

Technion - Israel Institute of Technology

2016, Fundraising for startups & VC

London Business School, England

2015, Business and Industry Insight Program

IBM, Global Sales School, England

2013, Graduated with distinction

IBM, Leadership Program, Germany

2010, IBM training program for managers